Privacy Policy

Last Updated and Effective: 03/07/2025


Lauren G Adams (“LGA,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information about consumers who interact with us online at laurengadams.com (the “Site”), through our mobile experiences, in our stores or events, by phone or email, and through our service providers and partners.


By using the Site or by sharing your information with us through any channel, you agree to the practices described in this Policy and to our Terms of Use.

 

 

 

1) Updates to this Policy

 


We may revise this Policy from time to time to reflect new practices, technology, or legal requirements. When we do, we’ll update the “Last Updated and Effective” date above and, where appropriate, provide additional notice (for example, by email or on-site message). Your continued use of the Site after any update is your consent to the new Policy.

 

 

 

2) The Information We Collect

 


We collect information in three ways: (a) directly from you; (b) automatically through cookies and similar technologies; and (c) from third parties (for example, analytics, advertising, payment, shipping, and social media partners).


Examples of personal information we may collect (depending on your interactions):

 

  • Identifiers & contact details – name, postal address, email, phone number, account username, order and transaction IDs.

  • Commercial information – items viewed, cart contents, purchases, returns, customer service history.

  • Internet / device data – IP address, device identifiers, browser type, pages viewed, time on page, clicks, referring/exit pages, approximate location derived from IP.

  • Precise geolocation (only if you grant permission in your browser/app).

  • Payment details – processed securely by our payment processors (we do not store full payment card numbers).

  • Photos, audio, or chat content – if you share images with us (e.g., warranty claims) or interact with customer support.

  • Application information – if you apply for wholesale or employment (e.g., employment history).

  • Inferences / profile – preferences, style interests, and purchase propensity derived from the above.

 


You can choose not to provide certain information, but doing so may limit access to some features (e.g., purchasing or account creation).

 

 

 

3) How We Use Information

 


We use the information we collect to:

 

  • Operate, secure, and improve our Site, stores, and services.

  • Take and fulfill orders; process payments, shipping, and returns.

  • Provide customer service and respond to your requests.

  • Personalize your experience, including product recommendations and localized messaging.

  • Conduct analytics, reporting, and testing to improve site performance and merchandising.

  • Send marketing communications and show you advertising that may be more relevant to your interests (where permitted by law and your preferences).

  • Protect against fraud, enforce our terms, comply with legal obligations, and defend our rights.

  • Support a corporate transaction (e.g., merger, acquisition, or asset sale).

 


We will use your information for the purposes described above or as otherwise disclosed to you at the time of collection. If we need to use your information for a materially different purpose, we will notify you and, when required, obtain your consent.

 

 

 

4) How We Share Information

 


We may disclose personal information to:

 

  • Service providers and contractors – e.g., payment processors, fraud prevention, hosting, cloud storage, fulfillment and shipping, customer support, email/SMS platforms, analytics, A/B testing, and advertising partners.

  • Affiliates and business partners – e.g., co-branded promotions, events, or collaborative marketing.

  • Professional advisors – e.g., lawyers, accountants, insurers.

  • Social media and ad networks – to measure performance and deliver more relevant advertising.

  • Authorities or others – when required by law, to comply with legal process, to enforce our terms, or to protect rights and safety.

  • In connection with a transaction – e.g., merger, acquisition, financing, or sale of all/part of our business.

 


Some state laws define “sell” and “share” broadly to include certain advertising and analytics activities. Where applicable, we may “sell” or “share” personal information for those purposes. You can exercise your opt-out rights as described in the Your Privacy Rights section below.


We do not disclose SMS opt-in data or consent status to third parties for their own marketing. We may disclose such data to vendors who help us deliver SMS/MMS communications or to comply with law.

 

 

 

5) Cookies, Pixels, and Similar Technologies

 


We (and our partners) use cookies, pixels, SDKs, and related tools to operate the Site, remember your preferences, understand usage, and show ads. Categories include:

 

  • Essential – required for the Site to function (e.g., cart, checkout, security).

  • Performance/Analytics – help us understand how the Site is used (e.g., Google Analytics, Microsoft Clarity session insights).

  • Personalization/Functionality – remember settings and improve experience.

  • Advertising/Targeting – help us deliver relevant ads, measure campaigns, and limit frequency (e.g., Meta pixel and similar). Some of these track activity over time and across different websites and devices.

 


Your controls: You can manage cookies in your browser settings. Blocking some cookies may impact site functionality. To opt out of interest-based advertising in your browser, visit the DAA (aboutads.info/choices) or NAI (optout.networkadvertising.org). For Google Analytics, you can use the GA Opt-Out Browser Add-on. For region-specific consent, we honor your choices through our consent banner.

 

 

 

6) Geolocation

 

 

  • Approximate location (country/region) may be inferred from IP to support localization (e.g., currency, shipping notices).

  • Precise geolocation is collected only if you grant permission in your browser/app. You may revoke permission at any time in your device settings.

 

 

 

 

7) Do Not Track & Opt-Out Signals

 


Browsers may send Do Not Track (DNT) signals; our Site currently does not respond to DNT. Where required by law, we recognize and process Global Privacy Control (GPC)/opt-out preference signals for “sale”/“sharing” or targeted advertising to the extent applicable.

 

 

 

8) Children

 


The Site is not directed to children under 13 and we do not knowingly collect personal information from children under 13.

 

 

 

9) Safeguards

 


We maintain reasonable administrative, technical, and physical safeguards to protect personal information. No system is 100% secure, and we cannot guarantee absolute security.

 

 

 

10) Data Retention

 


We retain personal information for as long as necessary to fulfill the purposes described in this Policy or as required by law (e.g., tax, accounting), then delete or de-identify it.

 

 

 

11) International Transfers

 


If you access the Site from outside the United States, your information may be processed in the U.S. or other countries with different data-protection laws. We take appropriate measures to protect personal information transferred internationally.

 

 

 

12) Your Choices

 

 

  • Marketing: You can unsubscribe from marketing emails by using the “unsubscribe” link in the message. For SMS, follow the instructions in the message (e.g., reply STOP).

  • Cookies/Ads: See the Cookies section above for browser controls and opt-out links.

  • Account: You can update certain account information in the “My Account” area.

 

 

 

 

13) Your Privacy Rights (U.S. State Laws)

 


Depending on where you live (e.g., CA, CO, CT, DE, IA, MT, NE, NV, NH, NJ, OR, VA, UT, TX), you may have rights to:

 

  • Know / access the categories and specific pieces of personal information we hold about you.

  • Correct inaccurate personal information.

  • Delete personal information.

  • Opt out of the sale or sharing of personal information or the use of personal information for targeted advertising.

  • Limit use and disclosure of sensitive personal information (where applicable).

  • Appeal a decision if we deny your request (CO, CT, MT, OR, VA).

 


We will respond to verifiable requests within the time required by law. We may request additional information to verify your identity and protect your data. Authorized agents may submit requests where permitted by law and with proper authorization.


To exercise your rights: email privacy@laurengadams.com or use the request form (if available) on our Site. If you submit a request to opt out of “sale,” “sharing,” or targeted advertising, we will honor browser-based opt-out preference signals where required.


Appeals: If you are in CO, CT, MT, OR, or VA and we deny your request, you may appeal within 30 days by emailing privacy@laurengadams.com with “Appeal” in the subject line and a copy of our decision.

 

 

 

14) Third-Party Links & Integrations

 


Our Site may link to other websites or include embedded content and third-party integrations (e.g., social media, maps, videos). We do not control the privacy practices of those third parties. Review their policies before interacting with them.

 

 

 

15) Marketing & Audience Matching

 


We may work with vendors who help us reach customers through email, direct mail, or online ads. This may include hashing identifiers (like email) and disclosing them to a platform to create or measure audiences, consistent with law and your choices. You can opt out of marketing as described above.

 

 

 

16) Contact Us

 


Lauren G Adams

383 NE 2nd Ave

Hallandale Beach, FL 33009

Phone: (954) 367-1500

Email: privacy@laurengadams.com (privacy requests)

General: marketing@laurengadams.com

 

 

 

Short State-Specific Addendum (example language)

 

 

  • California: We disclose the categories of personal information we collect, use, and disclose as described above. We may “sell”/“share” personal information (as those terms are defined by CA law) for advertising and analytics; you can opt out using our site controls or GPC signals. We do not discriminate against you for exercising your rights.

  • Nevada: Nevada residents may opt out of the sale of “covered information” by emailing privacy@laurengadams.com with “Nevada Opt Out” in the subject.

  • Colorado/Connecticut/Virginia/Oregon/Montana/New Jersey/Texas and others: You may have rights to access, correct, delete, and opt out of targeted advertising, sale, or profiling with legal or similarly significant effects. See Your Privacy Rights above.

 

 

 

 

17) Jurisdiction

 


This Policy is governed by the laws of the State of Florida (for LGA) without regard to conflict of laws. Venue lies with the state and federal courts located in Florida, unless another jurisdiction is required by applicable law.

 

 

 

Implementation tips for your Shopify site

 

 

  • Create a /pages/privacy-policy and paste the text.

  • Update Settings → Policies with this same content (or link to the page).

  • Add Privacy Policy link to your Footer menu.

  • Confirm your cookie/consent banner is enabled and your pixels (GA4/Meta) respect consent.

  • If you use opt-out preference signals (e.g., GPC), ensure your consent app or custom pixel honors them.